Power Select
Begin your journey towards Digital Excellence. Program designed to EMPOWER you, as a Business Owner / Entrepreneur to learn essential Digital Marketing concepts and skills. Select any of the 6 Modules.
Power Select Modules
Data Driven Digital Plan includes Planning Consultation and instructions on using Data Tools (Google Trends, Facebook Insights, Google Analytics, SEMrush, and Survey Monkey) Objective: Customized Digital Marketing Plan with recommendations to fit your business budget and growth plans.
SEO Success includes learning about Local SEO, Google Analytics, Google Business Profiles, Website Audits and Building Backlinks. Objective: Learn techniques to grow website visitors organically and rank higher in search results.
Social Media includes setting up Facebook and Instagram Business Pages, creating a YouTube Channel, Using Facebook Insights and Other Social Media Planning tools. Objective: Build a Social Media presence on the platforms that resonate with your ideal client.
Paid Advertising includes a Campaign Planning Consultation, instruction on Facebook/Instagram and Google Ads. Also includes learning about Landing Pages and Key Performance Indicators. Objective: Create optimized campaigns to grow your business and attract clients.
Content Management includes instruction on using Google Keyword Planner, Canva, Mailchimp, LinkTree . Also, includes instruction on using Content Calendars and Social Scheduling Tools. Objective: Master processes and tools to efficiently deliver quality content to your audience on a consistent basis.
Reporting and Analysis includes a Reporting Overview consultation, instruction on using Google Ads Dashboard, Google Search Console as well as other reporting tools. Objective: Establish reporting to measure key performance indicators ensuring digital marketing results are meeting your business objectives.
Meet your instructor
Kathy Blakey, MBA
Welcome! I look forward to customizing your learning experience to meet your business goals and individual needs. My Unique Qualifications include a Master’s Degree in Marketing, a Digital Marketing Expert Certification and over 30 years of Professional Business Experience.