
Digital Empowerment Program

Learning Modules
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1. Data-driving Planning
Planning Consultation and instructions on using Data Tools (Google Trends, Facebook Insights, Google Analytics and more).
Objective: Customized Digital Marketing Plan with recommendations to fit your business budget and growth plans. -
2. Social Media
Setting up Facebook and Instagram Business Pages, creating a YouTube Channel, Using Facebook Insights and Other Social Media Planning tools.
Objective: Build a Social Media presence on the platform(s) that resonates with your ideal client.
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3. Content Management
Instruction on using Google Keyword Planner, Canva, MailChimp, LinkTree. Also, includes instruction on using Content Calendars and Social Scheduling Tools.
Objective: Master processes and tools to efficiently deliver quality content to your audience on a consistent basis.
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4. SEO Success
Learn about Local SEO, Google Analytics, Google Business Profiles, Website Audits and Building Backlinks.
Objective: Learn techniques to grow website visitors organically and rank higher in search results.
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5. Paid Advertising
Includes a Campaign Planning Consultation, instruction on Facebook/Instagram and Google Ads, Landing Pages and Key Performance Indicators.
Objective: Create optimized campaigns to grow your business and attract clients.
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6. Reporting and Analysis
Includes a Reporting Overview consultation, instruction on using Google Ads Dashboard, Google Search Console as well as other reporting tools.
Objective: Establish reporting to measure key performance indicators ensuring digital marketing results are meeting your business objectives.