Digital Empowerment Program

Learning Modules

  • 1. Data-driving Planning

    Planning Consultation and instructions on using Data Tools (Google Trends, Facebook Insights, Google Analytics and more).


    Objective: Customized Digital Marketing Plan with recommendations to fit your business budget and growth plans.

  • 2. Social Media

    Setting up Facebook and Instagram Business Pages, creating a YouTube Channel, Using Facebook Insights and Other Social Media Planning tools.

    Objective: Build a Social Media presence on the platform(s) that resonates with your ideal client.

  • 3. Content Management

    Instruction on using Google Keyword Planner, Canva, MailChimp, LinkTree. Also, includes instruction on using Content Calendars and Social Scheduling Tools.

    Objective: Master processes and tools to efficiently deliver quality content to your audience on a consistent basis.

  • 4. SEO Success

    Learn about Local SEO, Google Analytics, Google Business Profiles, Website Audits and Building Backlinks.

    Objective: Learn techniques to grow website visitors organically and rank higher in search results.

  • 5. Paid Advertising

    Includes a Campaign Planning Consultation, instruction on Facebook/Instagram and Google Ads, Landing Pages and Key Performance Indicators.

    Objective: Create optimized campaigns to grow your business and attract clients.

  • 6. Reporting and Analysis

    Includes a Reporting Overview consultation, instruction on using Google Ads Dashboard, Google Search Console as well as other reporting tools.

    Objective: Establish reporting to measure key performance indicators ensuring digital marketing results are meeting your business objectives.